Author: Tiffanny Brooks

Your team is as effective as your policies and methods empower them to be. When it comes to workplace communication, be fast, be clear, be out. Text messaging is an ideal communications channel that reduces time spent in meetings or writing long-winded emails.  Here are...

What are Marketers? We are part storyteller, part project manager, part strategist, product specialist and brand ambassador. There are many other specialties and facets that arise from these core roles, but what I’ve described covers only the core functions. Clearly, it takes a lot of...

Create a high-impact, memorable keynote. Whether public speaking is your forte or biggest fear, these 10 tips will up your game! 1. Identify your keynote’s purpose In other words, what’s your goal? Share expertise? Outline a plan? Change a common perception? Know your keynote’s purpose and refer to...

"Listening is the foundation for extraordinary communications."   TIFFANNY BROOKS, SENIOR DIRECTOR We call her Tiff. You can too. At ZUM, Tiff spins many plates. From the outside, you wonder how she does it. But working with Tiff you realize that she has mastered the art of controlling...

Extend the giving season with gratitude throughout the year. Your company parties are over and you’ve celebrated the successes of 2016. You and your colleagues have been recognized for your hard work. The halls were decked with office memes and it was a jolly end of year...

I grew up during a generation where everything was more black and white than it is today. There were winners and there were losers…not everyone received a ribbon. There was right and wrong and a very small spectrum of gray in between. Today, the zeitgeist is...

Wherever you go, kids’ heads are bent over their iPhones, texting, IMing, and LOLing.  With U.S. academic scores slipping compared to our international brethren1, one can’t help but wonder how texting affects writing and comprehension, especially among teens and tweens. James Billington, the Librarian of Congress,...

I never jumped on the QR code bandwagon. These pixelated black and white boxes don’t pique my interest. They give me a headache and make me wonder, “This is your marketing campaign? Why do I have to unlock a mystery to learn about your product or...

If you ever work remotely, you may know this pain well. I speak of the dreaded meeting of all meetings. That tete-a-tete you avoid more than any other. The videoconference call. Who, in their right mind, requests a video call for a business or team meeting?...

Part 3: Apps for Creatives (Preceded by Apps for Writers and Apps for Marketers) Capture your brilliance Thoughts of singular brilliance glimmer through your mind like fireflies flitting across a marsh just after sunset. You cannot stop the curse of cleverness that you were gifted with...