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Like many designers, I started out using Adobe tools before diving into PowerPoint. If you are in a similar situation, or if you just want to get faster, this infographic covers some of the shortcuts that I've found most helpful. Hope you like it! -Ariel [caption id="attachment_2382" align="aligncenter"...

Manufacturing quality pioneer W. Edwards Deming once said, “In God we trust, all else bring data.” While it’s always a good idea to back up your pitch with data (see our blog on Logos), it’s not always easy to do it in a way that tells a...

Your team is as effective as your policies and methods empower them to be. When it comes to workplace communication, be fast, be clear, be out. Text messaging is an ideal communications channel that reduces time spent in meetings or writing long-winded emails.  Here are...

What are Marketers? We are part storyteller, part project manager, part strategist, product specialist and brand ambassador. There are many other specialties and facets that arise from these core roles, but what I’ve described covers only the core functions. Clearly, it takes a lot of...

[This is part 2 of a two-part series, part 1 is found here.] Think of a memorable persuasive speech you’ve heard. How did it end? Most likely not like this: “That’s it. Any questions?” Great speeches are punctuated with a finale. Case in point: “Free at last! Free at last!...

When it comes to public speaking, our audience will mostly remember the first thing and the last thing we say. The rule of "primary and recency" tells us so. “That’s awesome, but what about all the stuff I say in the middle?” you may ask. Well, we’ll...

Recently a friend asked me to help him update his company pitch deck. He was launching Kapena, a Tequila brand based in Hawaii, and he knew his current deck needed a makeover before he could present it to potential investors.  I love a good makeover. The deck had all...

Create a high-impact, memorable keynote. Whether public speaking is your forte or biggest fear, these 10 tips will up your game! 1. Identify your keynote’s purpose In other words, what’s your goal? Share expertise? Outline a plan? Change a common perception? Know your keynote’s purpose and refer to...

Tips for Creating Beautiful PowerPoint Slides We design many PowerPoint slides. Clients often ask us to “clean up” decks that are packed with text, graphics and photos. Simplifying is the key to making a powerful point. But sometimes it’s hard to know where to start. Below are...