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Create a high-impact, memorable keynote. Whether public speaking is your forte or biggest fear, these 10 tips will up your game! 1. Identify your keynote’s purpose In other words, what’s your goal? Share expertise? Outline a plan? Change a common perception? Know your keynote’s purpose and refer to...

Tips for Creating Beautiful PowerPoint Slides We design many PowerPoint slides. Clients often ask us to “clean up” decks that are packed with text, graphics and photos. Simplifying is the key to making a powerful point. But sometimes it’s hard to know where to start. Below are...

A Simple Communications Approach for Managing Change When big changes are afoot at an organization, it’s easy for everyone to get lost in confusion and become fearful of the unknown. Office moves. Changes in leadership. Acquisitions. These shifts are stressful for management and employees alike. A...

In my years of studying communications and teaching public speaking, I’ve learned that the best speakers are typically those who speak from the heart. When you tap into something you are passionate about and communicate that passion in an authentic way, you have a real...

"Listening is the foundation for extraordinary communications."   TIFFANNY BROOKS, SENIOR DIRECTOR We call her Tiff. You can too. At ZUM, Tiff spins many plates. From the outside, you wonder how she does it. But working with Tiff you realize that she has mastered the art of controlling...

Spice up your palate with new hues. Last month, the Pantone Color Institute announced their 2017 color picks. These colors represent emerging trends in the worlds of graphic design, interior design, photography and beyond. Use our Color Guide to see how the winners can modernize your...

For me, the fun part of drafting a presentation is identifying the major points, creating smooth transitions, and crafting the conclusion. The hard part is knowing how to begin. I always need help finding the all-important hook. The hook of a story is what seizes an audience in the beginning and keeps...

Channel Your Big Vision Onto One Page. Have you ever been bursting with creative ideas as you walk into a meeting, but when you attempt to articulate your grand plan, the words just tumble out as mumbo jumbo? Your great concept takes a nose dive in the...

Extend the giving season with gratitude throughout the year. Your company parties are over and you’ve celebrated the successes of 2016. You and your colleagues have been recognized for your hard work. The halls were decked with office memes and it was a jolly end of year...

Add some eye candy to your holiday communications. 'Tis the season for festive flair, including in your presentations and correspondence. If you use quality design elements and keep your copy sweet and simple, your audience will relish your messages. They will not only inform, but also...