Marketing Communications

Manufacturing quality pioneer W. Edwards Deming once said, “In God we trust, all else bring data.” While it’s always a good idea to back up your pitch with data (see our blog on Logos), it’s not always easy to do it in a way that tells a...

What are Marketers? We are part storyteller, part project manager, part strategist, product specialist and brand ambassador. There are many other specialties and facets that arise from these core roles, but what I’ve described covers only the core functions. Clearly, it takes a lot of...

Recently a friend asked me to help him update his company pitch deck. He was launching Kapena, a Tequila brand based in Hawaii, and he knew his current deck needed a makeover before he could present it to potential investors.  I love a good makeover. The deck had all...

Tips for Creating Beautiful PowerPoint Slides We design many PowerPoint slides. Clients often ask us to “clean up” decks that are packed with text, graphics and photos. Simplifying is the key to making a powerful point. But sometimes it’s hard to know where to start. Below are...

Spice up your palate with new hues. Last month, the Pantone Color Institute announced their 2017 color picks. These colors represent emerging trends in the worlds of graphic design, interior design, photography and beyond. Use our Color Guide to see how the winners can modernize your...

Channel Your Big Vision Onto One Page. Have you ever been bursting with creative ideas as you walk into a meeting, but when you attempt to articulate your grand plan, the words just tumble out as mumbo jumbo? Your great concept takes a nose dive in the...

Add some eye candy to your holiday communications. 'Tis the season for festive flair, including in your presentations and correspondence. If you use quality design elements and keep your copy sweet and simple, your audience will relish your messages. They will not only inform, but also...