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1. Then versus Than “Then” is temporal; “than” is quantitative. Then shows that you did something before something else. For example: I went to the grocery store then I made dinner. Than shows that you have more of something. For example: I have more apples than I need. 2. Into versus...

Need to add a little of bit of fall festive feeling at your next event, or just in the mood for some leaf-turning inspiration? Look no further! We put this slide together to spread the Thanksgiving spirit and have some fun. Watch for the turkey! Download a...

About 7 years ago, while I was working at Microsoft, I had a meeting with my mentor. She could tell right away that I seemed anxious and distracted. I reluctantly shared with her that I was trying to decide if I should leave Microsoft and...

In August 2011 I was ready to follow a dream: quit my job and launch a marketing business. I had a vision, but needed role models – women entrepreneurs who rocked at online marketing. I searched for business-savvy goddesses and gurus for guidance. Storytelling, I discovered,...

I grew up during a generation where everything was more black and white than it is today. There were winners and there were losers…not everyone received a ribbon. There was right and wrong and a very small spectrum of gray in between. Today, the zeitgeist is...

Advice. Sometimes we ask for it, sometimes we don’t—and we all know it’s not always good. But every once and a while someone tells you something that really sticks. Maybe it was a brilliant insight, or maybe someone said something that pointed you in the...

Writing is a process. You start with an idea, work it out in an outline, and then start pounding the keys. But sometimes in that process, too many words find their way from your internal dialogue to the page. At ZUM we always strive for simple, clear,...

Wherever you go, kids’ heads are bent over their iPhones, texting, IMing, and LOLing.  With U.S. academic scores slipping compared to our international brethren1, one can’t help but wonder how texting affects writing and comprehension, especially among teens and tweens. James Billington, the Librarian of Congress,...

Big launch events are exciting. In the run up to Windows 7, I worked on a keynote for a Japanese consumer electronics expo. As is often the case, there was not much lead time. Still, the keynote team made the time to have the slides translated...

We do a fair amount of message crafting with our clients. We develop positioning statements, marketing copy, speeches, pitches, you name it. At the heart of all this work is helping clients identify and hone a simple story. It’s what marketing and communications folks like us...