Yesterday I came across this line in a book by Neil Gaiman:
“A story only matters, I suspect, to the extent that the people in the story change.”
It stopped me in my tracks. It captures the essence of what makes a good story, and at the same time, it is great advice for storytellers.
At some level every presentation is about change. When you sit down to start writing your next high-stakes presentation ask yourself how you want the people in your audience to change.
It is a great place to start.
Source: The Ocean at the End of the Lane