11 Aug Infographics in action
Soon after our recent post on how infographics are a powerful way to communicate, we wrapped up an infographic project with MSN Advertising. Here we want to show off the results.
We started by understanding their goals and talking a lot about the audience – what we wanted them to take away, how they would experience it, and so on. We learned they wanted a “teaser” to get their audience excited about their product and the things it makes possible. From there we were able to quickly move through brainstorming, design, and refinement.
The end result was a beautiful, clean, catchy infographic! Take a look.
(Click on image for full version)