Weddings and people who hate the 90s, beware! Pantone just released their 2016 color of the year. For the first time ever the winner is not one, but two colors—Rose Quartz and Serenity. Crazy, right?
I personally am a huge fan of all things 90s. From 1989 until 1995 my entire bedroom was “Serenity” (or in those days “periwinkle”). From Laura Ashley bedspreads to Gap’s Dream perfume, you couldn’t go wrong with that soft, purple-ish blue. But when paired with Rose Quartz?! This is a 90s girly girl’s dream. Come. True.
How then, as designers, can we bring these colors into our work? More importantly, how can we convince clients that Rose Quartz and Serenity can be professional and modern in marketing materials without veering into bridal territory?
Rose Quartz was all the rage this summer at weddings, from soft pink peonies to bridesmaid dresses to men’s ties—the color was EVERYWHERE. If dreamy wedding isn’t on your client’s mood board, try pairing it with a navy, dark gray, or even a minty green for a professional yet soft and playful feel – as seen in some of the tear sheets above.
I’ve also seen this color used in modern designs as a colorful background alternative that make bold illustrations pop.
Despite my childhood affection for all things periwinkle, I will be the first to admit that it is hard to work it into professional designs. (Truth be told, I worked with a client years ago that had a similar color as the focus of their brand pallet—and I spent most of my time trying to avoid using it.)
But you can make periwinkle cool! Try mixing it with gold, navy, or even a dark green to bring out interesting combos, like above in #1 and #5. Or use a lighter shade as a simple background if you want to do something more interesting than white, see #4.
In the end, this modern twist on a 90’s staple is a great new direction for Pantone (whose past 5 colors of the year have been quite bold and on the darker side). The lighter airy feel makes it feel very current, calming, and futuristic.
Cheers to 2016’s Rose Quartz & Serenity!
Rose Quartz Citations: