September 13, 2013
Every year, advertisers and creatives from around world gather at the prestigious Cannes Lion Festival. Microsoft Advertising asked ZUM to transform detailed data into a head-turning handout. First, we worked with the team to hone the message, and shape the story, focusing specifically on insights that advertisers would find useful in their work. We then crafted a set of visual representations for each insight. The result: an infographic that was both brainy and beautiful. As part of this project, we also built a matching presentation deck that helped to team wow advertisers at various meetings at Cannes.