Putting the Fun Back in Fundamentals | Microsoft

Date
Category
Marketing Communications
About This Project

With the launch of the new Windows Phone 8, Microsoft and T-Mobile need to train thousands of retail sales professionals. But how do you cover 4 hours of important information without boring people to death? ZUM put together a crazy fun experience that felt nothing like training. Complete with gameshow host, prizes, and of course, a series of fun, interactive games, the highly-rated course become a perfect blend of information and entertainment.