Quotable Writers

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It’s day 11!  Can you believe it?

We do a lot of writing, so today we wanted to share quotes from our favorite authors that we find helpful, insightful, inspiring, or just make us laugh (see Douglas Adams):

“Cut out all those exclamation marks. An exclamation mark is like laughing at your own joke.”

F. Scott Fitzgerald

I am on F. Scott’s side, but exclamation marks have gotten so out of hand that skipping them can make you sound rude– especially in email and texts! To me, using more than one makes the others lose their punch! But then, who wants to sound rude! I could write an entire post on this topic!

“Do not hoard what seems good for a later place…. Something more will arise for later, something better.”

Annie Dillard

This is easy advice to understand but very hard to follow. When you have captured a thought perfectly, but the words don’t fit with everything that comes before and after, you have to take it out – even if it kills you.

“I love deadlines. I love the whooshing noise they make as they go by.”

Douglas Adams

Adams was known for stretching things out to the last possible minute. At ZUM we view deadlines as deadlines, but it’s still funny.

“If it sounds like writing, I rewrite it.”

Elmore Leonard

If your words don’t increase meaning and clarity, if they “sound like marketing,” then what are they for?

“The first draft of anything is shit.”

Ernest Hemingway

Blunt, but true. Good editing is the only path to good writing.

Peter McKiernan
peter@zumcom.com

Director | Peter@zumcom.com