Writing is a process. You start with an idea, work it out in an outline, and then start pounding the keys.
But sometimes in that process, too many words find their way from your internal dialogue to the page.
At ZUM we always strive for simple, clear, straightforward writing. It’s more impactful. While descriptive and longer words might feel like a more polished delivery, in reality they distract from your message.
Below is a compilation of some of the common wordy or redundant phrases as well as overly formal verbiage.
|In the event||That is|
|In my own personal opinion||I believe|
|Due to the fact that||Because|
|It would be advisable to||You should|
|In close proximity to||Near|
|In view of the fact that||Because|
|At that point in time||Then|
|Has the ability to||Can|
|With reference to the fact that||Concerning|
|A large number of||Many|
|Within the realm of possibility||Possible|
|In some cases||Sometimes|
|Complete and total failure||Complete failure|
|Behave and conduct oneself||Behave|
|Source and origin||Source|
|Scheming and planning||Scheming|
|Overly formal verbs||Straightforward verbs|
|Correspond with||Write to|
|Wish to||Would like to, want to|
|Shall||Will, let’s, should|