Behind the Design: Bing Maps Campaign
This summer, the ZUM team had the privilege of working with Bing Maps to create assets for a campaign. In this article, we want to take you behind the design and reveal a few sneak peaks from the project, including our process and inspiration.
The Bing Maps Campaign involved a mailer with a branded letter, accordion fold brochure, and a booklet. ZUM drafted the campaign creative, including mood boards, taglines, and mock-ups. We seamlessly weaved together content across the printed pieces and additionally created content for web banners. These deliverables are for customers to learn more about multiple API options that Bing Maps has to offer. The mailer is targeted at fleet management customers, offering solutions in routing logistics, travel optimization, asset tracking, and more.
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