Charts: the hidden trap

Charts: the hidden trap

Charts and graphs are great ways to explore trends and gain insights. In communications, they are a uniquely powerful tool for summarizing complicated stories (While at the same time showing you did your homework).

The problem is, it doesn’t always work. Often, the same thing that led to your “Eureka!” moment ends up only causing confusion when presented. How can that be?

Drew Skau from put his finger on why:

” …the data visualization you used for analyzing your data isn’t the same chart you should put in your presentation.”

Exactly! Using charts in presentations comes with its own rules and best practices. It starts with putting yourself in the audience’s shoes and understanding what things make it easier, or harder, for them to get your point.

Check out the rest of Drew’s post over at blog for a lot of great tips.


team Zum