Innovative Marketing & Charity Outreach: “The Social Swipe”

Innovative Marketing & Charity Outreach: “The Social Swipe”

At ZUM, we believe your story matters.  We try to live this out through not only our clients, but with those whose voices have been silenced… that is why this Interactive Donation Billboard “The Social Swipe” immediately caught our eye. German relief NGO Misereor, set up these dual screen billboards that display images of problems Misereor works to resolve.  In the middle of the screen is a credit card swiper that encourages users to donate by cutting bread to donate daily bread to a family in Peru or fight slavery by cutting ropes and granting a Filipino child a chance at a normal life.  

Such a cool way to get people to engage and donate $2 to help people in need.  Read more about it here or watch the video below.

 

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Angela Powell
angela@zumcom.com

Design Manager | Angela@zumcom.com