Creativity Behind the Scenes and Center stage |
Microsoft Advertising

Executive Communications
About This Project

Cannes Lions 2011

Microsoft Advertising identified creativity as more than a theme for its keynote presentations during the 2011 Cannes Lions Festival—it had to be a defining characteristic. ZUM surpassed high standards for innovation as it supported Microsoft Advertising through every stage of its keynote presentations. From development to delivery, ZUM ensured that speakers were assisted with gorgeous visuals and compelling words. The audience didn’t just hear about creativity—they saw it in action.