AppWorld
OVERVIEW
AppWorld, a multi-day conference previously known as Agility, is a cornerstone event dedicated to advancing discussions surrounding app security and delivery. While creating assets for this event, we sought to emphasize F5’s role in simplifying the complex reality of securing apps and APIs in today’s environment, and we embraced F5's mission to ‘bring a better digital world to life’ through impactful and storytelling and visuals. Collaborating closely with the company's executives, including F5 CEO François Locoh-Donou, our team aimed to infuse a human touch into the often-impersonal realm of technology. We shed light on the individuals affected by technological successes and failures, as well as those diligently safeguarding our digital ecosystem. Through compelling scripts, engaging keynotes, and heartfelt video production, ZUM supported F5’s vision leading up to and during the event—our on-site support ensured seamless execution throughout the conference week, contributing to the overall success of AppWorld.
PROJECT SCOPE
Creative Direction
Keynote Design
Messaging
Scriptwriting
Video
