Kathy’s 100
OVERVIEW
Chidamoyo Hospital is a privately funded hospital in the rural northwest of Zimbabwe. It was established in 1981 by Kathy McCarthy, an American nurse who wanted to provide health care in an area that continues to be severely underserved.
After Kathy passed away in 2021, our client, Larry Gail, believed honoring her legacy would be a great way to recruit monthly supporters for Chidamoyo, as many of the donors had met Kathy and were inspired by her commitment to the hospital. With that in mind, our team developed the fundraising campaign, 'Kathy's 100,' which encouraged 100 people to donate $100 a month for a year.
While devising the campaign, ZUM worked with the 'Friends of Chidamoyo' team to do a complete rebrand. The project included a logo redesign, a new visual ID, marketing materials, and a website to showcase their amazing work.
Learn more about Friends of Chidamoyo 🡥
PROJECT SCOPE
Campaign Creative & Narrative
Campaign One-Pager
Logo Design
Visual Identity
Website Design
THE IMPACT
“A huge thank you to everyone at ZUM for all of your help! You have taken our non-profit efforts to the next level and this is so helpful to the hospital and the rural Zimbabweans that it serves.”
Larry Gail, Friends of Chidamoyo